Operations Plan

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Our Celebration and Planning Document

  

(CLICK ON THE PHOTO TO THE RIGHT TO DOWNLOAD THE DOCUMENT)


ON NOVEMBER 1, 2018, THE G/A OMAR BRADLEY – COL THAXTON HANSON (186) CHAPTER  RELEASED TO THE HEADQUARTERS GENERAL STAFF TO INCLUDE ALL CHAPTER AND REGION COMMANDERS, THE OPERATIONS PLAN (OPLAN)  OUTLINING INTENT, GOALS, AND OBJECTIVES FOR THIS YEAR’S CENTENNIAL CELEBRATION AND CONVENTION. 


INCLUDED IN THE OPLAN  IS INFORMATION REGARDING:


CONCEPT OF OPERATIONS (CONOPS)

CONVENTION SPECIAL EVENTS

CONVENTION WEBSITE

HOTEL ROOM INFORMATION

HOSPITALITY SUITE

SPONSORSHIPS

CHAPTER PUBLICITY PACKAGES

CHAPTER HISTORY

OVERALL PUBLICITY AND MARKETING

PRESS RELEASE SUMMARY

OPLAN POINT OF CONTACT

ATTACHMENTS: MOWW NEWS RELEASE GUIDE

MOWW NEWS RELEASE GUIDE, PART I (GUIDANCE)

MOWW NEWS RELEASE GUIDE, PART II (EXAMPLES)


WE ARE PROVIDING THE OPLAN  ON THIS WEBSITE SO THAT ALL COMPANIONS CAN SEE THE CHAPTER’S VISION AND FOUNDATION FOR THE CELEBRATION AND CONVENTION ACTIVITIES.  COMPANIONS AT ALL LEVELS ARE ENCOURAGED TO REVIEW THE OPLAN  AND UTILIZE THE CONCEPTS CONTAINED THEREIN TO FURTHER LOCAL PUBLICITY OF THE ORDER’S CENTENNIAL AND TO FORMULATE AN APPROACH TO PROMOTE 100% COMPANION INVOLVEMENT IN THE CENTENNIAL CELEBRATION EFFORT NATIONWIDE.


IMPORTANT NOTE: THE OPLAN  SERVES AS A FRAMEWORK FOR ALL PLANNING AND EXECUTION OF ACTIVITIES.  INFORMATION PUBLISHED ON THIS WEBSITE AND ON CURRENT AGENDA AND REGISTRATION FORMS IS CURRENT AND SUPERSEDES INFORMATION CONTAINED IN THE OPLAN.


Chapter Publicity


THE GUIDANCE IN THE OPLAN  TO INCLUDE THE NEWS RELEASE GUIDE  PUBLISHED ON THE NATIONAL MOWW WEBSITE, PROVIDES A PERFECT "ROAD MAP" FOR CHAPTERS TO FOLLOW.


THIS GUIDANCE NOT ONLY GIVES SUGGESTIONS FOR PLANNING MEETINGS AND EVENTS, BUT HOW TO "GET THE WORD OUT" ABOUT MOWW, UTILIZING OUR CENTENNIAL CELEBRATION  AS A SPRINGBOARD FOR YOUR CHAPTER'S MARKETING STRATEGY.


THE CONCEPTS CONTAINED NOT ONLY APPLY FOR PROMOTING THE CELEBRATION, BUT PROVIDE A FOUNDATION FOR YOUR LONG-TERM MARKETING SOLUTION.  BRINGING NEW COMPANIONS INTO THE ORDER AS WELL AS ENERGIZING AND ENGAGING CURRENT COMPANIONS IS THE LIFE-BLOOD OF THE ORDER, AND THE CONCEPTS PROVIDED IN THE OPLAN  WILL INSPIRE YOUR CHAPTER TOWARDS MEETING THIS CRITICAL OBJECTIVE.

Download The Operations Plan

2019 Centennial Celebration - OPLAN (pdf)

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